A slideshow history of marketing feminine care.

You would think the fact that people over 50 have twice the disposal income of those under would be more important than hipness.

Magazines geared toward young readers are full of ads for expensive clothes and purses and jewelry, but poor More, with its target audience of women north of 40, is stuck with Oscar Mayer and Bertolli.

The average More reader "makes about $93,000, around $30,000 more than the average for Vogue, Allure or Harper’s Bazaar.” But its advertisers: Crystal Light, Pringles, Coffee-Mate, Oscar Mayer. Why?

Can featuring scientists in advertisements sell biomedical research...and $1,500 handbags?

Everything you need to know about today's financial news.

Everything you need to know about today's financial news.